Taking a process apart and building it back is the part I actually enjoy. Strategy, design, the model layer, the funnel, the pricing, the campaigns. Six products of my own are live and selling, which is how I know the whole chain works and not just my favourite piece of it.
Idea to revenue, and every layer in between.
Every one of these shipped in 2025, and every one of them is live. Tap any of them.
Six live products with real customers. On every one of them I did the strategy, the design, the LLM layer, the funnel and the growth engine that sells it. Some of them I ran end to end on my own.
Nine tools that get Israelis their money back, without a lawyer.
Nine claim types share one engine, but each has its own law, its own evidence and its own document. Making them one product instead of nine was the whole job.
One photo becomes a kid who stays recognizable for twelve chapters.
Generating one good illustration is easy. Keeping the same kid's face recognizable across twelve of them, so a parent says that is my kid and not that is close, is the entire product.
An 11,700-person community turned into something people actually meet through.
A social app with no users is dead on arrival. This one launched on top of a community that already existed, so growth was never the problem. Landing an introduction at a moment when both people are genuinely free was.
Idea to first paying customer in under three weeks.
The interesting number is not in the product, it is on the clock. Idea to a stranger paying money in under three weeks, including the pipeline, the funnel, the pricing and the launch.
The growth engine was built before the audience existed.
Three user types in one product, each of whom would happily be their own app: the trainee following a plan, the trainer writing it, and the gym owner counting both. Keeping that one coherent product is the design problem.
Here the prompt work is a safety problem, not a quality problem.
Every other product on this page fails by being unhelpful. This one can fail by saying the wrong thing to someone in real distress, so tone and safety are the product, not a coat of polish on top of it.
The six above are mine. This is what I do for everyone else.
A studio that designs and builds tomorrow's products today.
Elya Group is the business behind the products. A boutique studio with a bench of 15 to 22 cross-functional specialists, structured in three arms so a client can come in at an idea, at an MVP, or at scale. Much of the pipeline arrives through the content engine built for it, which keeps compounding after each piece ships.
Visit the studio
Four roles, one exit, and the through-line between them.
Three arms, so a client can come in at an idea, at an MVP, or at scale. Studio builds it, Vibe gets a validated idea to a working product in weeks, Strategy takes you from idea to PMF and fundraising-ready.
Alongside Q-int.
Things I learned the expensive way, written down so you do not have to.
Every one of these is a thing I like doing, next to the thing that proves I have done it. In that order, because anyone can claim the first half.
Six products in six categories: legal-tech, e-commerce, a social app, fitness SaaS, vision AI and an empathic-AI health tool. Each one meant learning a different customer from scratch.
BiroClick runs nine kinds of legal claim on one engine. Each has its own law, its own evidence and its own document. Making that one product instead of nine was the entire job.
Bamboo Connect reached 800+ users in two and a half months from launch. Q-int, which I co-founded and ran as CEO, was acquired.
I do not take work where I only touch a quarter of it. On my own products that means the strategy, the design, the model layer, the funnel, the pricing and the ads that sell it.
The reason any of this is worth doing. I am always looking for new people to build something good with, which is the whole point of this page.
Figma
Cursor
Claude Code
Codex
AntiGravity
Base44
Lovable
Google Stitch
Supabase
Vercel
Framer
Webflow
WordPress
Stripe
PayPalYad Labanim
Steering Committee, Bereaved Brothers
Selected from thousands of bereaved brothers to lead the organization's national plan for securing rights and building programs for bereaved siblings.
I read everything myself. If it is a fit I will say so fast, and if it is not, I will say that too.
